Concept & Cultural Activation

A Zimmermann store opening was hosted in Vienna to mark the launch of the new retail space, conceived as a curated PR and cultural event bringing together press, VIPs, and selected guests.

The evening positioned the brand within Vienna’s contemporary cultural landscape, inviting a mix of international and local audiences, including talent styled in full Zimmermann looks using the brand’s sample collections.

To shape a layered and immersive experience, a series of live elements were integrated throughout the space. Guests were welcomed into a setting defined by refined hospitality, with catering by Maison Buffet. A live embroidery station offered on-site personalization of silk and cotton pieces, creating intimate, tactile moments of interaction with the brand.

The program was complemented by a live performance by Sophie Royer and a DJ set by DJ Flo, while floral compositions by Alma Bektas framed the space, reinforcing a soft yet elevated atmosphere.

The activation translated the brand’s identity into a physical environment, balancing retail, culture, and social exchange through a considered and experiential format.

Scope: Event Concept Development & Event Production

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Agency I CS PR
Photo I Jasmin Baumgartner