Creative Direction & Production

For Ohia Studio, a boutique fitness and wellness club, a new visual identity was developed to better reflect the breadth of its offering. The goal was to move away from conventional fitness imagery and create content that captured the different experiences available within the studio.

The concept was built around three key pillars that define the Ohia method: Reset I Flow I Strength.

Each pillar represents a different need, from recovery and meditation, to mindful movement through Pilates and yoga, to high-intensity training and muscle building.

Rather than documenting classes, the creative approach focused on translating the feeling of each experience into imagery. Through movement, light, colour, and composition, each segment was given its own atmosphere while remaining connected within a single visual world.

The result was a content library that reflects Ohia as a place where restoration, movement, and strength training exist side by side, allowing members to find what they need at any given moment.

Scope: Concept development, creative direction, production.

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Photography & Film | Annika Yanura