Concept & Cultural Activation

An early-evening aperitivo at Villa Grisebach, conceived to introduce a new, culturally curious generation to the world of art auctions. The format opened the historic villa to a younger audience through a relaxed yet curated experience.

Guests were invited to preview selected works from the upcoming summer auctions during guided tours through the house, followed by a champagne reception in the garden. Art, conversation, and atmosphere came together in a setting designed to feel accessible, social, and contemporary while remaining rooted in Grisebach’s expertise and heritage.

The evening positioned Grisebach as a meeting place for the next generation of collectors — bridging tradition and future audiences through a carefully paced cultural format.

Scope: Concept development, cultural activation, curated guest list, guided experience design, guest management, on-site hosting

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Agency I CS PR
Photo I Moise Youmba