Concept & Production

For Calida, an intimate lakeside picnic was conceived and produced in Gstaad as part of a brand retreat, celebrating togetherness, craftsmanship, and the beauty of a Swiss summer.

The concept was developed in collaboration with chef Laszlo Badet, whose Swiss heritage and personal connection to the region shaped the experience. Drawing on childhood memories and local traditions, she created a sharing menu that combined Swiss ingredients with Mediterranean influences.

Every guest was dressed in Calida, creating a cohesive visual language throughout the experience. The table featured embroidered linen napkins personalised with each guest's name, hand-painted menus, curated goodie bags, and thoughtful styling that reflected the natural surroundings.

The result was an intimate dining experience that brought together food, storytelling, and hospitality, translating Calida's values into a memorable brand moment.

Scope: Concept development, creative direction, production, guest experience, partner curation.

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Motra’s Table Retreat
Photo I Fiona Murtaj