Concept & Talent Experience

For the launch of Catwalk! The Art of the Fashion Show, a curated talent journey was conceived to bridge fashion, design, and architecture. The experience brought together international as well as German and Swiss talents for an immersive visit to the Vitra Campus, positioning the museum as a cultural destination beyond the design world.

The programme centered around a curator-led tour of the Catwalk! exhibition, exploring the fashion show as a multidisciplinary Gesamtkunstwerk — where staging, sound, performance, and space merge. The journey was extended into the cultural fabric of Basel with a private dinner moment alongside the exhibition curator and visits to key institutions including the Kunsthalle Basel and Kunsthaus Basel, creating space for exchange, context, and deeper engagement.

The result was an intimate, content-driven format that connected fashion-forward audiences with the Vitra Design Museum’s curatorial vision and strengthened Basel’s positioning within an international cultural dialogue Vitra Design Museum.

Scope: Concept development, experience design, talent curation, outreach & travel coordination, guest management, on-site hosting, PR support & clippings, aftercare & reporting.

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Agency I CS PR
Photo I Selina Seibel