Concept & Cultural Activation

An intimate Art Walk in Munich celebrating the dialogue between fashion and contemporary art. All invited guests were styled in full Giorgio Armani looks, creating a cohesive visual language throughout the day.

In collaboration with Various Others, a curated route was developed starting at the Giorgio Armani store, leading through selected galleries, and guided by Sebastian Hoffmann through the collections of the Pinakothek der Moderne. The experience concluded at the Hotel Bayerischer Hof, allowing space for conversation and exchange.

The format positioned Armani within Munich’s cultural landscape while creating a strong visual and editorial narrative.

Scope: Concept development, cultural activation, guest experience, styling coordination, curated art walk, on-site hosting.

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Agency I CS PR
Photo I Manuel Schuller