Concept & Cultural Activation

An intimate dinner in Berlin introducing Philipp Verheyen as German ambassador for Armani Beauty. The format was conceived as a refined, multi-step experience combining beauty, fashion, and art.

Ahead of the dinner, all guests were styled in full Giorgio Armani looks and invited to a private beauty lounge at Château Royal, where makeup looks were created by Philipp Verheyen. The evening continued at the Robert Grunenberg Gallery, bringing together a curated group of press, talents, and industry voices for a seated dinner and intimate exchange.

The experience translated Armani Beauty’s aesthetic codes into a cohesive journey — from personal preparation and styling to a restrained, gallery-led dinner setting. The result was a highly curated format that strengthened ambassador-led storytelling and brand affinity.

Scope: Concept development, cultural activation, guest journey & experience design, VIP guest curation and management, on-site hosting

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Agency I CS PR
Photo I Bastian Thierry