Concept & Production

For Jo Malone London, an intimate brand experience was conceived and produced to celebrate individuality through scent. Set against the historic backdrop of the Marmorpalais in Potsdam, the event reimagined a British summer in the countryside, blending heritage, elegance, and playful modernity.

Thirty carefully selected press and talents were invited to explore Jo Malone London’s iconic Scent Layering philosophy through a multi-sensory journey: a private palace tour, a refined English high tea inspired by fragrance notes, and a personalised “Uniquely You” scent-profiling ritual translating character into custom fragrance combinations. Every detail — from chauffeur arrivals and immersive product installations to table styling and gifting moments — was designed to turn fragrance into storytelling.

The result was a highly curated, content-driven experience that brought the campaign message to life while creating a lasting, personal connection between guest and brand.

Scope: Concept development, creative direction, full event production, guest journey & experience design.

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Agency I CS PR
Photo I Bastian Thierry